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¹ Yozgat Bozok University Agriculture Faculty Agricultural Economy Department, 66900, Yozgat, Türkiye DOI : 10.16882/HortiS.1840815 Viewed : 24 - Downloaded : 15 This study aimed to provide a comprehensive analysis of Türkiye's production, exports, and competitiveness in the global peach market between 2010 and 2023. Data from FAOSTAT and TURKSTAT (Turkish Statistical Institute) for the 2010-2023 period were used in the analysis. Self-sufficiency and foreign trade balance indicators, as well as competitive advantage indices developed by Balassa (RCA), Vollrath (RXA), and Laursen (RSCA), were used in the data analysis. The analysis indicated that Türkiye ranked among the world's top three peach producers and maintains a structural production surplus, with a self-sufficiency rate consistently exceeding 100%. This surplus was channelled to global markets, resulting in a more than fivefold increase in the country's export volume during the period under review, elevating Türkiye to the world's second-largest exporter. Across all competitiveness indices, Türkiye has moved from a modest level to a strong competitive advantage since 2017, and this structural transformation is enduring. Furthermore, it was determined that this process not only focused on increasing quantity but also pursued a value-oriented growth strategy, achieving an approximately 30% increase in export unit prices. Consequently, to sustain Türkiye's strong competitive position, it was recommended that brand- and quality-focused strategies be developed to bring unit export prices closer to those of its main competitors, particularly in high value-added markets. Furthermore, it was crucial to continue investing in agricultural research and development, and in modern technologies, to maintain the advantage. Keywords : Competitiveness Data analyses Export Markets Trade balance